Dutch Bros Coffee marks its 15th annual Drink One for Dane day on May 15. Dutch Bros will donate a portion of proceeds from all of its more than 400 shops to the Muscular Dystrophy Association (MDA) to supports its fight against ALS.
Drink One for Dane began after Dutch Bros co-founder, Dane Boersma, was diagnosed with Amyotrophic Lateral Sclerosis (ALS). While Dane passed away in 2009, his fight to end ALS continues through his family and the Dutch Bros’ annual giveback, Drink One for Dane. The Boersma family and Dutch Bros started Drink One for Dane as a way to increase awareness of the disease, raise support for those affected, and to support research to find treatments and cures for ALS, Dutch Bros Coffee notes in a media release.
“This day is a testament to Dane’s spirit and positive attitude that lives on through Dutch Bros every day. We’re honored to partner with the Muscular Dystrophy Association and support its vital mission of finding a cause and cure for ALS.”
— Travis Boersma, co-founder of Dutch Bros
This year, Dutch Bros is hoping to raise $1.6 million, which would bring the grand total donated to MDA over the last 15 years to $10 million. In addition to raising money at the stand, customers can donate directly to the campaign at the Dutch Bros website.
As a thank you, customers who swing by on May 14 can snag a limited edition Drink One for Dane sticker (while supplies last).
“We consider our partners at Dutch Bros more like family, because they have felt the pain of losing a loved one to ALS and know the mission we are on as deeply as we do. The millions of dollars Dutch Bros has raised and continues to raise provides essential support for the patient care, education and continuing critical research around finding a cure and cause for ALS. We won’t stop until we cure this devastating disease. Together, with Dutch Bros, we are on the path to doing that.”
— Donald S. Wood, PhD, president and CEO of MDA
Much of the money raised since 2007 has gone to support MDA’s ALS-designated multidisciplinary care centers for patients, as well as to fund research for a cure, per the release.
[Source(s): Dutch Bros Coffee, PR Newswire]