May 19, 2008

The ROHO Group Inc has announced Denise Arriaga as the company’s new market research and business analyst. Arriaga has been tapped to serve what ROHO characterizes as "a key role in market and product-related research activities for all business units." Arriaga reportedly will team with segment leaders, project leaders, or both to quantify business opportunities for both current and new products. She will also assist the planning group in identifying, analyzing and monitoring market trends, threats and opportunities and will lead all product research projects.

Arriaga joins The ROHO Group with many years of experience as a consumer-driven marketing strategist and resource. The company reports Arriaga most recently served in management for PepisCo Foods, Frito-Lay North America defining business decision needs, developing research plans and producing relevant and actionable insights for strategic direction and business decision making.
Arriaga has held similar positions in marketing and research in other Fortune 500 companies, including S.C. Johnson, ConAgra and Ralston Purina.

Arriaga has been in the consumer psychology field for more than 20 years and has a psychology degree from Southern Illinois University at Edwardsville.

Source: The ROHO Group