The 13th edition of MEDICAL FAIR ASIA, taking place from December 9 – 18, 2020, will be a digital event this year, Messe Düsseldorf Asia has decided, according to a media release.

The MEDICAL FAIR ASIA Digital Edition will offer a purpose-built online B2B experience for manufacturers, suppliers, distributors, and trade buyers from the medical and healthcare sector to conduct business on a secure sourcing platform. 

   The event aims to deliver the onsite benefits of a trade fair but with all the convenience of an online experience, Messe Düsseldorf Asia shares in a media release.

“It is a new reality in these trying economic times, and we continue to adjust how we do business in the face of new customer habits and digital trends. Taking care of our customers is a top priority, and in the absence of a physical exhibition this year, staying true to the MEDICAL FAIR ASIA brand, both exhibitors and visitors can be assured that the digital edition will be an effective platform connecting global sellers and quality buyers.”

“On the back of the COVID-19 pandemic, there are clear signals that indicate an acceleration of omni-channel selling, tech-enabled selling and e-commerce. We believe the digital edition is well-timed in serving the current needs of the medical industry as well as medium term needs as potential demand for elective and delayed essential procedures see resurgence.”

— Gernot Ringling, Managing Director of Messe Düsseldorf Asia

300+ Companies, 30 Presentations

More than 300 international companies are expected to participate at the digital edition. In addition, more than 30 presentation and conference sessions will run concurrently – live and on-demand, with speakers from the Start-Up Podium and Wearable Technologies ASIA Conference. 

“We are excited to announce this digital edition and believe it will be a fresh experience for exhibitors and visitors to do business and remain connected via this new format. The live-streaming and video call features where exhibitors and visitors can interact face-to-face is as personal an encounter as is possible and coupled with the multi-language capabilities, we are confident it will be an effective business platform.”

— Daphne Yeo, Senior Project Manager, MEDICAL FAIR ASIA, Messe Düsseldorf Asia

Strategic Sourcing Online

MEDICAL FAIR ASIA Digital Edition will offer trade visitors focused and targeted sourcing opportunities – from medical products and devices, rehabilitative equipment and new technology to telemedicine and pandemic management solutions. 

The digital exhibition will allow companies to present their product offerings and services online, with live-streaming of product demonstrations, real-time interaction with buyers via one-to-one video meets and instant chats. On a user-friendly dashboard, both exhibitors and visitors can view suitable matches and personalized meeting suggestions based on their interests and profile through AI-driven smart business matching. Trade visitors will also have access to a comprehensive technical presentation showcase throughout the exhibition.

Participants at the concurrent ancillary program will experience the full benefits of a live conference including presentations and Q&A sessions. Content will also be available on-demand for those based in different time zones, the release continues.

[Source: Messe Düsseldorf North America]

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