After undergoing a comprehensive rebranding, Q’Straint, manufacturer of wheelchair passenger restraint products, introduces a new logo and announces expansion initiatives.

The expansion initiatives include not only the new logo, but also a new production facility in 2018, expanded research and development efforts, and a new mission statement.

“The rebrand and expansion initiatives continue the company’s commitment to bettering the industry while providing safe and trusted products to its customers,” says Maria Huertas, head of marketing at Q’Straint, in a media release.

Regarding the new logo, Q’Straint notes that it reinforces the company’s dedication to innovation and helps refresh its original mission.

“We find it attention-grabbing that we’ve discovered the hidden ‘Q’ in this initiative,” Huertas adds. “Anybody can see a distinctive ‘Q’ formed every time a mobility passenger is secured with any tie-down system.”

Patrick Girardin, co-president of Q’Straint, shares in the release that, “The first time a wheelchair passenger was secured in a Q’Straint system was the first time a wheelchair passenger met the same safety standards as everybody else in the vehicle. We’re a safety company in the accessibility industry…and this rebranding initiative has helped us to see that we serve our customers best by focusing on both of these aspects.”

[Source(s): Q’Straint, PR Newswire]