As part of a new partnership, SportsArt is now providing fitness equipment—specifically, its ECO-POWR cardio equipment—to hotels in the Carlson Rezidor Hotel Group.
SportsArt, headquartered in Mukilteo, Wash, was chosen to partner with the Carlson Rezidor Hotel Group because of its commitment to sustainable solutions. Earlier this year, steps toward this partnership were made when SportsArt delivered several of its ECO-POWR products to the Radisson RED hotel in Brussels, Belgium.
ECO-POWR cardio equipment is engineered to allow users to generate and return utility-grade electricity to their facility’s power grid with every workout, which cuts costs for gyms and empowers users with the knowledge that they are helping the environment. This concept aligned with Raddison RED’s own eco-friendly initiatives, according to a media release from SportArt.
“We’re excited to offer Carlson Rezidor’s hotel guests the ability to contribute to the world’s sustainability by working out on our ECO-POWR equipment, says Giorgio Gervasoni, SportsArt’s EMEA managing director, in the release.
“Guests of RED have state-of-the art fitness equipment at their disposal and do their part for the environment at the same time, by producing electricity as they work out. The connection to technology is seamless and the energy is used to charge phones, mobile devices or goes directly back to the grid. This is our way of connecting Responsible Business with the guest experience and delivering Sustainable Brands to our guests,” says Inge Huijbrechts, vice president of the Responsible Business program at Carlson Rezidor, in the release.
As the partnership moves forward, SportsArt ECO-POWR equipment will be available for all Carlson Rezidor Hotel brands, such as Quorvus Collection, Radisson BLU, Radisson RED, Park Inn by Radisson, and PrizeOtel.
“Creating a better world requires teamwork, passion and partnership,” says Giovanni Berselli, EMEA sales director of the Hotel Channel at SportsArt. “I truly believe there isn’t a more ethical company than Carlson Rezidor Hotel Group. Together, we will enhance guests’ experience by combining our eco-friendly fitness solutions and Carlson Rezidor’s Responsible business values. It’s time to give back to the world.”