Caroline Weaver is Permobil’s new regional director of marketing and product management, the complex rehab company has announced.
Weaver has more than 20 years of marketing experience in the areas of brand management, advertising, communications, events, and digital marketing, according to a media release from Permobil. Weaver also reportedly led marketing and new product development efforts at companies including Johnson & Johnson Medical Product Division, Singer Sewing Machine Company, Fisher Price Electronics Division, and Graphic Controls Medical Products.
Permobil president Larry Jackson states, “With Permobil’s strategy to become a leading healthcare company, providing innovative advanced rehabilitation solutions for people with disabilities, we wanted to increase our bench strength in marketing, and Caroline has an exceptional track record of leading brand strategy and integrated marketing programs globally. We look forward to her bringing best-in-class marketing expertise to support our vision to reshape the market for complex rehabilitation.”
A statement from Permobil describes Weaver as having spent most of her career focusing on training, education, and new product launch support. Her experience also reportedly spans working with healthcare providers and clinicians to provide them targeted sales and education materials, as well as conducting focus groups to identify new product opportunities.
“In my over 20-year career, I have never seen a company with so much heart and passion to meet the needs of the people they serve. I am truly inspired by their extraordinary commitment to product innovation, user customization, and customer relations. I am excited to bring fresh insights and leverage my marketing experience to help further distinguish the Permobil brand worldwide,” Weaver says.