Pride Mobility Products announces its newest international subsidiary, Pride Germany.

Although Pride has been providing products to the German market for over 20 years, the new Pride Germany is a stand-alone subsidiary. Located in the town of Hövelhof in central Germany, Pride Germany’s new facility features 16,000 square feet of space. In addition to a large warehouse, the building includes a showroom, training room, four offices, a repair shop and a technical service area. Twelve people are employed at Pride Germany.

“It was in the fall of 2019 when discussions began between Scott Meuser, CEO, Chuck Finn, COO, and me about opening up a stand-alone subsidiary in Germany,” Tim Murphy, VP of European and Middle East Operations and Sales at Pride Mobility, says in a media release.

“We had to locate an appropriate facility, hire knowledgeable staff, and create a top-notch sales force. It has been with much help from staff at Pride Corporate, Pride Netherlands, and our German management staff to see this come to fruition.”

Daniel Buck serves as the Managing Director of Pride Germany, a role in which he oversees all operations and manages the sales staff. Buck is a master of metal and has more than 10 years of experience in the mobility industry, per the release.

“There are 83.1 million people in Germany and over 17.5 million are 65 years of age or older,” Buck says. “The number of people ages 65 and up is expected to double by 2029. The target of Pride Germany is to make the company the largest and most successful wholesaler in Germany, and to make the Pride Mobility and Quantum brands even better known. We will achieve this by our experienced team.”

[Source: Pride Mobility]