This acquisition is part of the Fresno, Calif-based company’s aim to help improve people’s lives by providing customers with the products and services that are not only clinically beneficial but also make their lives more enjoyable and fun at the same time, it notes in a media release.
“Oracing is a well-established brand and a great addition to our group,” says Mike Sheen, General Manager for RGK, who has been involved in the acquisition. “Together with our existing strong brands like RGK, Quickie and Empulse, we can offer the most suitable products to satisfy a large variety of specific customer needs in these fast-growing market segments.”
“We are thrilled by this transaction,” states Felipe Garcia, the founder of Oracing, in the release.
“I have started Oracing to pursue my dream to regain the freedom. We try to find the best solution to solve the daily mobility challenges for quadriplegic people like me. The business has been developing well, and we are at the point to look at our next phase of growth. Sunrise Medical is the ideal growth platform for us.”
Thomas Babacan, Group CEO at Sunrise Medical, comments that, “Sports and E-Mobility are exciting yet still very fragmented market spaces with great growth potential. Oracing complements and strengthens our portfolio. They have achieved impressive growth with their expertise and passion; and we will further accelerate the growth leveraging our breadth of industrial knowledge and global network.
“There are also good production, R&D and process synergies,” he adds. “I am looking forward to further enhancing our offering to more satisfied customers. Oracing has a strong and dedicated team of people headed up by an excellent management, who will continue to run the business at their current site under the Oracing brand, along with the new support and resources we have at our disposal.”
Per the release, Oracing designs, manufactures, and distributes a wide range of Sports, made-to-measure manual wheelchairs, hand bikes, and E-Mobility power assist products. The company, founded by Felipe Garcia in 2007, manufactures and distributes from its facility in Gandia on the east coast of Spain and currently mainly sells within Europe.
[Source: Sunrise Medical]