Founders of Clear Health Advisors, Byrdie Lifson Pompan and Dr Valerie Ulene, have launched Boom Home Medical – a company with a mission to reinvent home medical products with beautifully designed, highly functional, and easy-to-use products that empower people to care for themselves with dignity, starting with the Loona urinal.

The company launches with toileting products and will be rolling out a lineup of innovative bathing, dressing, and mobility products throughout 2023. 

“We offer our customers the opportunity to care for their basic needs with dignity,” says Lifson Pompan. “By 2025 there will be 75 million baby boomers over the age of 65 and, for the first time ever in the US, there will be more people over the age of 65 than under the age of 13. Baby boomers have experienced innovation in every consumer product category, and now can experience it in home healthcare products too. Nobody wants the same durable home medical equipment that their grandparents used.”

Loona, Boom Home Medical’s first product release in the toileting category, is a personal bedside urinal designed for anyone with female anatomy. Roughly 50 million Americans wake up several times a night with the urge to urinate, a medical condition called nocturia. Loona offers a solution for people who suffer from this condition, minimizing its impact on sleep and eliminating the risks of walking to the bathroom in the dark. Loona can also help people who are pregnant deal with the challenge of frequent urination and is a great option for individuals who find it difficult to get around after surgery or as the result of an injury. 

“We partnered with the award-winning team at Herbst Produkt, industrial designer for innovative brands such as Brita and Molekule, to create the beautifully designed Loona,” says Ulene. “It’s the first bedside urinal that looks at home by your bedside. Loona is about more than just relief; it’s about being proud to have our product in a place where anyone can see it. It’s the most elegant solution to relief, anytime and anywhere.”

Loona is available in three colors: blue, coral dream, and moon grey.

Photo Caption: Loona urinal for women from Boom Home Medical is designed to look aesthetically pleasing and be easy to use. Photo: Boom Home Medical