The Muscular Dystrophy Association (MDA) launches its St Patrick’s Day fundraising program, the 39th annual MDA Shamrocks campaign.

During the campaign, held in February and March, retailers nationwide raise funds and spread awareness about muscular dystrophy, ALS, and related neuromuscular diseases by inviting customers to purchase MDA Shamrock in-store pin-ups for $1, $5 or a larger contribution of their choosing at checkout. All MDA Shamrocks purchased by customers are displayed in each location.

Donations may also be made to the MDA Shamrocks program online. All donations support research, multi-disciplinary care medical teams, and advocacy. Funds also support educational programming, including virtual events and virtual summer camp.

Shamrock pin-ups available for purchase in-store feature some of thousands of people living with neuromuscular diseases in the United States, for whom MDA’s services support, including Jordan, who lives with neuromuscular disease, according to a media release from MDA.

“Throughout this challenging time, MDA has been on the front lines for our community, in research, care and advocacy. We have pivoted quickly to virtual programming to support our community, to continue funding groundbreaking research and care. The Shamrocks campaign is historic, and continues to fund our vital efforts. Over the past five years, the work of MDA has in part led to 11 FDA approved treatments to help our community live longer and grow stronger.”

— Donald S. Wood, PhD, president and CEO of MDA

This year, MDA and its retail partners are hoping to raise $4 million.

[Source(s): Muscular Dystrophy Association, PR Newswire]

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