For the past 17 years, Home Instead has delivered presents and essential items to seniors during the holidays via its “Be a Santa to a Senior” program. This year, Home Instead is teaming with Amazon Business to create a contactless gift-giving experience for volunteers and recipients.

This new collaboration with Amazon Business will help Home Instead to provide the same holiday cheer to local seniors while also prioritizing the safety and wellness of all who are involved.

Participating local Home Instead franchises will create customized Amazon Business Wish Lists for local seniors in need. Anyone in the community can purchase gifts online from their homes, which can be delivered directly to the recipient’s home or to the local Home Instead office for personal delivery, Home Instead explains in a media release.

“Social distancing has amplified feelings of loneliness for many older adults, making it more critical than ever for communities to stay connected this holiday season.

“The ‘Be a Santa to a Senior’ program was designed to remind seniors they matter. And through our partnership with Amazon, community members will have the opportunity to bring the joy of the holidays to older adults while remaining as safe as possible.”

— Jeff Huber, CEO at Home Instead

Since the program’s creation in 2003, “Be a Santa to a Senior” has mobilized more than 60,000 volunteers, provided approximately 2.1 million gifts and brightened the season for more than 700,000 deserving seniors nationwide. With the added convenience of online capabilities, Home Instead will be able to continue the annual gift-giving program while following social distancing and safety precautions during COVID-19, per the release.

[Source(s): Home Instead, PR Newswire]

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