Pete Coburn, formerly the SVP of sales, marketing, and customer service for for Sunrise Medical, Longmont, Colo, has been named president of US commercial operations.
Coburn, who has more than 25 years of experience in the health care industry, joined Sunrise Medica–Mobility in 2007.
Thomas Rossnagel, the company’s president and CEO, said in a statement that Coburn has successfully refocused and established an effective go-to-market approach that has renewed customer confidence and commitment to the company’s products and services.
Coburn will oversee commercial operations for the mobility division, focusing on Quickie and Zippie power and manual wheelchairs, and JAY conventional and custom seating systems.
Sunrise designs, manufactures, and markets medical products that address the recovery and rehabilitation needs of patients in institutional and home care settings.
[Source: Sunrise Medical]