Convaid Inc, headquartered in Torrance, Calif, has launched a rebrand of the company, which includes a new mission and visual identity according to a recent news release from the company. The company states that it has redefined its mission, which centers on assisting in the creation of a better life for special needs youth and their families through, “exemplifying compassion, customization,” and the aim to be “best in class.”
The company notes that it seeks to enrich the lives of special needs families by offering economic, custom-built products designed to be lightweight, easy to handle, and marketed in a variety of styles. Convaid adds that it advocates on behalf of special needs families and contributes both in-kind and financially to special needs organizations and causes.
Chris Braun, president, calls the revitalized brand identity the first for the 37-year-old company, “…what motivates us is our compassion for the customer and our commitment to improve the life of each person and family that uses our product. Our new communication platform allows us to showcase that pride via our mission and clean website. Our aim remains same and that’s to help special needs family reclaim their freedom.”