Alto, dubbed as the first advantage club for people with disabilities and their families, celebrates its launch.

The site offers exclusive savings on various products and services for people with disabilities, including mobility products, daily living necessities, insurance, and travel.

It also features Alto Advantage Club, where members can find and buy products with ease and save money.

“We are determined to unify and empower this consumer group in the same way that advantage clubs like AARP for seniors and veterans’ clubs like USAA deliver benefits and savings worth hundreds if not thousands of dollars to their communities,” says Moshe Gaon, CEO of Alto, in a media release.

Moshe and his brother, Yoav, as well as Dror Kalisky, created Alto. Yoav’s son, Erez, was born with a rare disease and complex disabilities, and the family was finding it difficult and frustrating to do basic things like cycle, travel, and find a disability-accessible restaurant. They also realized how much potential technology and help were available, but how scattered it was and how hard to find or buy.

As a result, Alto was born to research and engage with organizations for people with disabilities and to reach out to people with disabilities around the world.

“It is personal for me, as my family has experienced the very challenges we seek to overcome with Alto and we are striving to develop something that will provide benefits and advantages for families with disabilities like never before,” Moshe adds.

The brothers also developed Yoocan, the global online community for people with disabilities, which launched in 2016.

“It is incredible that until now this powerful consumer group has been largely ignored by countless retailers. Finding the appropriate resources for people with disabilities is often emotionally draining and time-consuming for people and their families. It is so refreshing to see a business endeavor that is catering to this market by curating and centralizing the very best products at competitive prices to help people living with disabilities in every aspect of their lives,” says David Small, executive director of Variety – the Children’s Charity, in the release.

[Source(s): Alto, PR Newswire]