IZ Adaptive, an apparel brand designed for people living with disabilities, announces that, moving forward, it will donate 20% of the proceeds from the sale of its consumer face masks to the Christopher & Dana Reeve Foundation.

The partnership is announced as part of Global Accessibility Awareness Day.

The denim masks are available in adult and children’s sizes and are also adapted for people with physical disabilities. The eco-friendly, washable fabric masks are made from a densely-woven poly cotton and spandex blend following the protocol established for consumer use, the company notes in a media release.

Prior to the partnership, IZ Adaptive masks were made available in mid-April through a one-for-one donation partnership with Maison Birks. Since the launch, more than 10,000 masks have been donated to Canadian hospitals, per the release.

“This effort underscores the company’s deep understanding of the special circumstances and inherent health risks associated with COVID-19 that will become more challenging for those living with paralysis,” says Aimee Hunnewell, Chief Development Officer, the Christopher & Dana Reeve Foundation. “We thank IZ Adaptive for its compassion and dedication to our community.”

“From its inception, IZ Adaptive has prioritized empowerment through fashion,” adds Izzy Camilleri, founder and head designer, IZ Adaptive, in the release. “We’re honored to have found a way to further that mission during these uncertain times by providing safe and functional masks to consumers while supporting the Christopher & Dana Reeve Foundation.”

[Source(s): IZ Adaptive, PRWeb]