STEPtember, created by the Cerebral Palsy Alliance Research Foundation (CPARF), challenges participants to either take 10,000 steps per day or the steps equivalent of various fitness activities. The event lasts throughout the month of September.
Participating companies include UBS, Societe Generale, Deutsche, PWC, Bank of America, KPMG, Credit Suisse, Facebook, Amazon, AXA, and Crain Communications.
Participating individuals can obtain sponsorships from their companies, colleagues, friends and family, to raise funds for the cause, according to a media release from CPARF.
“Over $20 million has been raised by STEPtember to date. Funds raised by STEPtember in the US will be provided to the best and brightest researchers in the US in efforts to prevent, treat, and discover a cure for Cerebral Palsy,” says CPARF Executive Director Bronya Metherall, in the release.
STEPtember uses a customizable team model to engage companies’ staff across the board. Teams of up to four people sign up on the STEPtember website committing to the 10,000 steps per day or the steps equivalent of 40 fitness activities from September 4 to October 1. Participants track their steps on the STEPtember website or phone app, using a digital pedometer provided by the Cerebral Palsy Alliance Research Foundation, the release explains.
For more information, visit Cerebral Palsy Alliance Research Foundation.
[Source(s): Cerebral Palsy Alliance Research Foundation, PRWeb]