Mediaplanet launches “Disability Empowerment,” a media campaign found within print versions of USA Today and online.
This campaign aims to advocate for the disabled community’s well-being, and celebrate differences in a positive light and the various contributions people with both physical and developmental disabilities make to our society. It also serves to educate people with physical disabilities, amputees, and their caregivers on the resources, such as organizations and associations, that are there to support them, explains a media release from Mediaplanet.
The print component of “Disability Empowerment” was distributed recently within copies of USA Today in Chicago, Los Angeles, Chicago, New York, Houston, Atlanta and Central Florida. The digital component is distributed nationally through a social media strategy and across a network of news sites and partner outlets.
Featured on the print publication’s cover is disability activist and actor RJ Mitte, who portrayed a character with cerebral palsy on the television show “Breaking Bad.”
In the cover story interview contained in the issue, Mitte shares about being diagnosed with cerebral palsy at age 3 and learning to navigate life with a disability.
“I had AFOs and casts on both my feet, so to me those were actually very normal in my daily life. Kids saw my braces and saw my casts and were like, ‘what’s wrong with you?’ I didn’t understand it in the beginning,” he says in the release.
“I was like, ‘this is normal.’ I thought everyone had braces or wore casts or had some form of physical or occupational therapy because I grew up with it.”
“Everyone needs to remember we all have challenges,” Mitte adds. “Can’t is a decision. You choose to say ‘I can’t’ do something. That’s not actually accurate. That’s your body arguing with your mind. That’s a lie. If you push through it you can.”
This campaign was made possible with the support of the Wounded Warrior Project, Free Wheelchair Mission, Eye to Eye, Heather Abbott Foundation, National Ability Center, Amputee Coalition, A Leg To Stand On, American Orthotists and Prosthetists Association, Freedom Service Dogs and Mobility Outreach International, per the release.