WebPT has acquired Boston-based Strive Labs, developer of the StriveHub platform, according to a company news release. StriveHub is a patient relationship management (PRM) platform specifically designed for rehab therapy providers.

The integration of StriveHub into the WebPT rehab therapy software platform will give customers of both WebPT and Strive Labs access to everything they need to manage their practices and deepen relationships with their patients, ultimately generating increased revenue for their practices, notes a media release from WebPT.

“Customer engagement has become an integral part of the value-based care equation, and when that’s combined with performance metrics and outcomes reporting, care providers can dramatically improve the quality of care delivered and realize greater business success,” says Nancy Ham, CEO of WebPT, in the release.

“We’ve been long-time fans of the StriveHub platform, and we’ve always admired Strive Labs’ commitment to its customers as well as its team culture,” adds Heidi Jannenga, PT, DPT, ATC/L, president and co-founder of WebPT.

StriveHub is designed to enable providers to develop automated email campaigns, collect and act upon their Net Promoter Score (NPS), proactively seek online reviews, offer a free online portal to patients, and create custom treatment and interactive-home exercise programs. Therapists can even prescribe exercise programs to patients in eight different languages.

More than 1,000 clinics across the United States currently use the platform, and approximately half of those also use WebPT as their EMR.

The StriveHub platform will be rolled out to WebPT members in stages, beginning in the fourth quarter of 2017. While WebPT will have the most robust StriveHub integration, Strive Labs will remain an EMR-agnostic platform, maintaining its 15-plus EMR software integrations, according to the release.

“WebPT has been a great partner to us for years, and we couldn’t have chosen a better company to join forces with—not just from a product fit perspective, but also in terms of the value it will bring to our customers,” shares Scott Hebert, DPT, the CEO and co-founder of Strive Labs, in the release.

“Our main focus from this point forward will be on growing our team, expanding the reach of our product, and continuing to improve and refine our technology to best meet our customers’ needs. As I see it, this acquisition is further testament that the future is bright for not only Strive Labs and WebPT, but also the rehab therapy community as a whole.”

[Source: WebPT]