Easterseals DC MD VA, one of our region’s leading nonprofit providers of services and advocacy for people with disabilities and their families, has launched its That’s My Easterseals PSA campaign, a video series created by, directed by, and starring actors, influencers, and activists with disabilities.
“Far too often, disability is missing from the daily content we consume,” said actor and disability inclusion champion, Nicole Lynn Evans, who makes her directorial debut through the PSA series. “The campaign is designed to shift people’s perceptions, give voice to some 61 million Americans with disabilities, and showcase the disability community as the talented, resilient problem solvers that we are.”
Authentically told from multiple perspectives, the series speaks to how Easterseals is enriching education, enhancing health, expanding employment, and elevating community for people with disabilities. The campaign also challenges people to increase their own understanding of disability issues and take action to create a more inclusive world.
“Our hope is to further promote disability awareness in our region and spread our message of full equity, inclusion, and access,” says Jon Horowitch, President & CEO of Easterseals DC MD VA. “‘That’s My Easterseals’ gives us the opportunity to reach a wide audience with a timely, critical message and realistic path forward to achieve full inclusion.”
Each of the five broadcast and digital spots (60, 30, 15 seconds) stars an actor or influencer with a disability, and collectively, they represent diverse backgrounds and experiences: Jamie Brewer (actor, American Horror Story), Sofiya Cheyenne (actor, Loudermilk), Wesley Hamilton (activist and influencer), Danny J. Gomez (actor, New Amsterdam) and Nicole Lynn Evans (actor, Superstore, Special). People with disabilities also made up more than 70% the production team.
[Source(s): Easterseals DC MD VA, PR Newswire]