Summary:
Sunrise Medical has unveiled a new, sustainable color palette for its manual wheelchair products, offering customers greater personalization, modern design, and eco-conscious manufacturing across global markets.
Key Takeaways:
- Enhanced Personalization: The curated color collection allows users to express their style with bold, elegant, and coordinated choices across Quickie, Zippie, and Jay products.
- Sustainable Innovation: The palette supports eco-friendly production by reducing energy use and material waste through efficient coating processes.
- Customer-Friendly Tools: An interactive Color Selector Tool and updated order forms make it easy for users to customize and visualize their selections before purchasing.
Sunrise Medical has launched a brand-new color palette for its Quickie adult manual wheelchair, Zippie pediatric wheelchair, and Jay back products across the North American, EU, and APAC markets. This reinforces the company’s long-standing leadership in design innovation and personalization within the wheelchair industry.
New Avenues for Self-Expression
More than 40 years ago, Quickie founder Marilyn Hamilton changed the wheelchair industry—not just by creating a lighter, more agile wheelchair, but by challenging how people saw it. When she asked for a purple wheelchair and was told it wasn’t an option, she made it one, introducing color choice to what had always been a purely clinical device. Today, Sunrise Medical carries that spirit forward with a fresh, thoughtfully curated palette that provides not just variety, but meaningful choices.
Versatile. Modern. Coordinated
This reimagined color collection is more than a visual refresh – it’s a design evolution. Each shade has been professionally curated to coordinate with other color elements to complement your style, enabling a cohesive and personalized look.
From the deep elegance of Midnight Blue and the mysterious richness of Mystic Purple to the electrifying energy of Turbo Green and Pink Power, these shades are more than colors – they’re a statement. Looking to make an impression? Solar Orange, Scarlet Noir, and Velocity Yellow bring boldness to the next level. Prefer something sleek and refined? Go for Metallic Shadow, Silver Ore, or the clean minimalism of Starlight White.
Sustainable by Design
Behind the bold looks is a smarter, more sustainable process. Extensive research went into defining colors that are both on trend and timeless – ensuring long-lasting appeal that resonates across styles and seasons. Each color was also selected not only for its visual impact, but also for its ability to reduce the environmental footprint. By minimizing the need for double-layer powder coatings, the palette helps decrease energy use, streamline production, and reduce material waste.
Availability and Ordering
The new palette is now available. The discontinued colors will remain available for spare parts for five years following the launch. Updated order forms are available on the product pages. To help riders visualize their perfect look, selected models will also feature an interactive Color Selector Tool – making it easy to explore different looks and combine colors before ordering.
To learn more, visit www.sunrisemedical.com/colors.
